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Hygiene Tech: Strategic Growth With KEZAD
Hygiene Tech
Abu Dhabi-based Hygiene Tech, specialised in the hygiene and cleaning industry, is the UAE’s leading supplier of a wide range of commercial washroom hygiene products, janitorial equipment and heavy duty cleaning machinery. Established in 2007 as a solo entrepreneurial venture, the company has grown in the last 17 years to become the UAE’s official distributor of multiple renowned cleaning brands from manufacturers across the globe. Hygiene Tech is deeply involved in promoting sustainability and consciously partners with companies having an environmental focus in their product strategies.
A remarkable journey of nearly two decades dedicated to the development of the company, and the evolution of the hygiene and cleaning industry in the UAE, Hygiene Tech narrates how their move to KEZAD in 2016 helped them grow from a fledgling company to a reputed name in the industry, serving more than 1,000 clients across Abu Dhabi, Dubai and the Northern Emirates.
REQUIREMENTS
To meet their business requirements, Hygiene Tech needed to be in a location that would help them in easily importing the best hygiene and cleaning products from distinguished manufacturers across the globe, and distribute them seamlessly all over the UAE. An ecosystem with proximity and connectivity to markets and strong logistical support would serve them well in building long-lasting relationships with both suppliers and clients, and be the crucial driver in their future expansion. A robust industrial environment would enable them to effortlessly partner with local manufacturers, embark on domestic production for certain specific product categories, and establish their brand presence locally.
SOLUTION
Hygiene Tech is one of the first few companies to rent space in KEZAD’s Logistics Park. Operating from their 1,333 square metre headquarters, comprising both their warehouse (about 1,000 sqm) and office, Hygiene Tech had the chance to grow from strength to strength with the support of KEZAD’s effective logistics network, and by focusing on building a sustainable product portfolio over the years. Being in proximity to Khalifa Port made logistics between the warehouse and port convenient and viable. An effective distribution mechanism was established by zoning deliveries from KEZAD to Abu Dhabi, Dubai and the Northern Emirates, that contributed to a significant reduction in carbon emissions. With a large portfolio – as many as 25,000 dispensers in the market – and on-the-move products, Hygiene Tech benefited by optimising deliveries with easy connectivity from KEZAD.
OUTCOME
Having started the business single-handedly, Issam Hauranieh developed Hygiene Tech into a 65-member company, with a reliable network of partners, and representing brands from Europe, Asia and America. Starting with UK-based brand Vectair, today Hygiene Tech boasts a product portfolio comprising 40 different manufacturers, and services UAE’s well-known hotels, airlines, malls, hospitals and corporate spaces. Hygiene Tech is committed to sustainability and chooses partners with shared interests in following sustainable supply chain processes. Their innovative robotic cleaning solutions, using advanced Artificial Intelligence represented by their state of art fleet of cleaning robots and optimised transportation are endeavours to build on their sustainability drive. Anchored by their solid relationships with overseas suppliers over the last 27 years, and a well-established customer base in the UAE, Hygiene Tech is considering exploring new markets in the GCC. Supported by KEZAD’s multimodal transport network, especially Etihad Rail, the company is looking to expand from its hub in KEZAD, sustainably. Hygiene Tech is invested in the UAE government’s initiatives to advance local industrial development, and making steadfast progress in local manufacturing of hygiene products, contributing to the national Make-it-in-the-Emirates programme.